DIY product photography tips for small businesses

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Product photography tips for small businesses DIY

Getting beautiful content for your business, whether it’s for your online store, marketing material or social media, is not always the easiest task. Here’s some tips if you’re keen to tackle your own product photography, on the cheap.

  • The right equipment: You can use a smartphone, but if you have a DSLR (professional camera), you’ll get better quality images and be able to re-size them easily without them losing their quality. Plus high resolution images are essential if you’re planning on using your photos in printed marketing material. If you have a DSLR, practice using the manual settings (YouTube tutorials are your friend) and you’ll see a huge difference in your photos. Plus practice makes perfect. A tripod can also be a huge help, particularly when using a DSLR.
  • The right light: Natural light is key – artificial or direct light can cast shadows or make your photos too vivid and distort the colours. The ideal spot to shoot is next to a window, with full natural light. Lighting specific for product photography can be option if you struggle with light or if you’re using a product photograhy box/tent.
  • The right background: Light or white backgrounds will help to hero your product, but finding the perfect background is a case of trial and error. We use a semi-translucent white plexiglass board. It’s flexible, so it can be shaped to use both under the shoes and behind them. You could also buy a MDF board from Bunnings and paint it white, or simply use a piece of white poster board.
  • The right props: For small products, light boxes or tents or product photography stands can help and they aren’t too expensive (try Ebay).  Foamcore cards (from arts and craft shops) can also help to bounce light onto your products.
  • Styling your products: It can take a million shots to get the right angle that really showcases your products. Try shooting from above, from eye level or a distance with a zoom – you’ll soon be able to quickly, consistently and easily photograph your products with a little practice. Make sure you upload your photos to a computer and check the quality as you go. Keen to flatlay? Here are some tips on how to perfect your flatlays.
  • Editing: Once you have your shots, editing them is important. It can bring your products to life, fix any flaws or change the size or background colour to suit your needs. If you’re not so handy with Photoshop, try Pixc. Simply upload your shots and you’ll have them back within 24 hours, with the backgrounds removed and either re-sized or enhanced. Shooting with a smartphone? Make the most of editing apps to enhance, lighten, adjust the contrast or sharpen your images.

Rather leave it to the professionals? We totally understand! Beck, of Always and Forever Styling is our go-to for styled shots. She offers very reasonable product photography and styling services, and a beautiful mix of product shots, flat lay and styled room shots. She even has a group/collaboration package where a number of businesses can join forces to share the cost of the shoot. You’ll walk away with 40+ shots, plus the opportunity to feature other businesses products and be featured in theirs.  Check out her VIP Facebook group to learn more.

Have any of your own product photography tips? Please share the love below!

Now available – hard soles and larger sizes!

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We are very excited to announce that we are expanding our range, offering hard soles and larger sizes across our range. Made from a super flexible rubber, our new soles are available on our winter range of boots, starting from size 18-24 months up to four years.

Perfect for babes who are already walking and have found their feet, and who need a little more protection from the ground. We still recommend our soft sole range for babies up to 18 months or who are yet to walk.

We will be slowly rolling the new rubber soles out across our entire range. Our next arrival of hardsoles will be in our best selling Dove Grey and Baby Blue Freddy lace up styles, plus our Silver Lulus. They will be arriving in-store early July 2017, but you can order them now for immediate delivery.

That time we made it into….. Minty Magazine!

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Minty Magazine shoot, featuring Little JonesLast year we had the honour of being featured in Minty Magazine. Known as the bible for all things children’s interiors and fashion, it’s pages are beautifully curated by interior designers and stylists, showcasing both local and international designers.

Already being a bit of a fan girl, it was pretty amazing to have one of our first products in our range, our Salted Caramel Freddies, appear in it’s pages.

Our little shoes were handpicked by stylist Mel Plambeck to feature in a shoot showcasing her daughter’s bedroom, in Minty’s Winter 2016 issue. Here’s our favourite shot – if you want to see more, here’s a link to the full issue.

 

How to create the perfect flatlay

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Tips to create the perfect flatlay

Flat lays. They are all over Instagram and are the go-to for bloggers, but the art of photographing items from a birds eye view is often not the easiest skill to master. To help you perfect your flat lays, here are some expert tips from photographer and stylist Beck Rayner of Always & Forever Styling, who takes some seriously beautiful photos (many you can see throughout our site!).

Q. What’s the most important thing to consider? 

Lighting. I like light, bright and crisp and for that I just can’t go past a good window or room with natural light streaming through. While natural light isn’t always convenient, it really does create the best result.

Q. What sort of backgrounds do you use for your flat lays?

If I’m not shooting on a plain white background, I like to go for things with depth and texture such as throws, quilted blankets, fabric, or printed wrapping paper. I’ve even used a knitted scarf from Kmart that I cut up to use. The beauty of the flat lay is that there are no rules. Once you get the hang of it, you’ll start seeing things everywhere that would be great to use in your flat lays.

Q. Composition and spacing items nicely – how do you do it! 

Less is more, and the less you think it through, the better! It sounds silly, but I find that if I try and style a flat lay too much it just looks ‘staged’ (even though they are!). I find by layering products and over lapping things, it creates interest, depth and forces your followers to look at more then one of the products. Flat lay’s aren’t really about promoting one product – they are about showing a collection of products that work together and compliment each other. Sometimes your followers may not have even thought about putting that print with that garland, or those shoes with that onsie. Flat lays spark your followers and your potential buyer’s interest. And let’s be honest, they look pretty in your feed!

As for angles and spacing – I am really loving shooting flat lays from eye level as opposed to from above. But it often still does take me 30 photo’s before I capture the perfect angle, light, setup! And with spacing, I love layering things, leaving space around the image (so you can crop later) and then cropping in later, and spacing things close together.

Q. What are your 5 favourite props for flat lays?

I have so many favourite props, but there are definitely things that make a photo pop.

  • Garlands: These are my go to. Natural wood, felt ball, tassel garlands, neutral colours or colourful, fun garlands like flamingos or watermelons – they just add so much to a flat lay.
  • Wood products and plaques: There are so many talented biz owners out there with gorgeous products and a lot of them are up for collaborating for cross promotion in flat lays. The opportunities are there, you just need to connect with some like minded biz babes.
  • Textured fabrics, blankets, quilt covers, lace:  Pretty much any piece of material that gives your image depth and a point of difference.
  • Confetti, scrabble letters and the like: Any craft materials that you think would be cool and different in your flat lay. Try The Reject Shop, Spotlight, dollar shops, online or even make your own. Or some gorgeous shoes!
  • Gorgeous wall prints (in A6 size) or milestone cards or sayings: They are always great to add a little something different, some meaning or a message to your flat lay.

Q. Smartphone or DSLR (professional cameras)? 

I don’t use my phone but the same rules apply – use good natural light and brighten and sharpen the image with an app (but don’t over filter)! It makes the image look unprofessional, grainy and tacky. Less is more. As for DSLR owners, teach yourself how to use your camera in manual mode and you won’t look back. It sounds simple but it just takes trial and error and practice. Watch You tube, google it, join some online forums or if you really don’t have the time or energy to do that, just hire me haha!

Thank you so much Beck – we are huge fans of you and your photography, and you’re amazing to work with. You can find out more about Beck by visiting Always & Forever Styling or on Instagram via @alwaysandforever_styling.

Introducing… DASH!

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Meet DLittle Jones genuine leather baby shoes for pre walkersash – our newest print in our custom, monochrome range of leather baby shoes. Available on both our Lulus (mary jane) and Freddie (lace up oxford) styles, our Dash print has been locally designed in Sydney and is exclusive to Little Jones. Printed on premium quality,  lamb skin suede, they are a gorgeous unisex winter staple.

They are available from 0-24 months in both styles and feature a soft leather sole with a lightly padded inner step to protect little feet from the ground and are perfect for both pre and early walkers. This print is the second release in our series of custom artworks bought to life on our range of handmade shoes – stay tuned for our next range of prints for winter, launching in June.

Shop our new Dash Lulus and Dash Freddies now.

Meet our mini Gelato socks! Now in ankle sized.

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Little Jones range of gelato socks and tights

Introducing our Gelato ankle socks, new knee high sock colours and our confetti tights!

We are very excited to announce the launch of our Gelato ankle socks! After much demand for a variation on our classic knee socks, we’ve created ankle sized versions in Strawberry, Mint and Vanilla. Available in a two pack (either Vanilla & Strawberry or Vanilla & Mint) in size 0-2 years and 2+ years and only $12 for two pairs.

We are also releasing a new colour range of our original Gelato Knee socks. Coming in late April we will be stocking Mint (green), Baby blueberry (powder blue) and Liquorice (black). These are part of our custom range, and are original to Little Jones (beware of imitations and companies who are using our photos to sell their products!! More coming about that later). Plus, in a few weeks we will be launching our new tights and stocking range. They are called Confetti tights, and they are seriously the cutest!

All of our new socks come in gorgeous custom Little Jones gloss boxes, perfect for presents for baby showers, new mums and birthdays. We’ve just started to offer wholesale on our beautiful new range of socks – email hello@littlejones.com.au for more information.

WIN! To launch our new range of socks and tights, we will be looking for baby girls who would like to test our new range. Follow us on instagram (@littlejonessydney) over the next few weeks to find out more.

 

 

Gift ideas for newborns and their parents

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Newborn gift ideas by The Lovely Other, Modern Burlap, Little Resident and Little Jones leather baby shoes

Choosing a gift for a new parent can be tough, particularly if you haven’t had a baby. There are the straightforward options such as chocolates, onesies, soft toys or baby blankets which you can never go wrong with, but if you want to step it up a notch, here are some ideas that most new parents would love to receive.

For the bub:

  • Swaddles.  These large cloths (often made of muslin) have so many uses: wrapping your baby, wiping up spew, for privacy when breastfeeding, shading prams and more. They are really handy and you can’t have too many. Modern Burlap have the most iconic swaddles, and most mums will appreciate how lovely they are.
  • Teethers. You could go with the standard Sophie (the teething toy de jour) which always go down well, but if you want to be a little more unique, these Coco & Lotus personalised teethers are an adorable option.
  • Baby shoes. Even though shoes are mostly for show/weddings/photo shoots for the first couple of months, a babes first pair of shoes is a really sweet sentiment. Our favourite unisex options are our Salted Caramel High Tops, or Lulus for the girls or Freddies for the boys. Size 6-12 months are the most popular size, so they can grow into them and be a little more practical.
  • Decor: A beautiful piece of art for their nursery or something practical. We adore The Lovely Other – they have a stunning range of hand drawn prints. George the Giraffe is our favourite (pictured above). Or these Little Resident playmats are both practical and beautiful. Or for when bub is a little older, check out these gorgeous handmade Frederick Earl wooden toys.
  • Milestone cards: They are the cutest way to capture a moment in your baby’s life – have a look at these gorgeous sets from Love Paper Ink.

 For the parents:

  • Wine, cheese & chocolate. A memorable moment after having my daughter, was when my good friend arrived with Vueve, an assortment of cheeses, quince paste, crackers and chocolate dipped strawberries. My hospital room looked like the David Jones food hall. My partner and I hoovered the lot one night after leaving hospital and it was bliss. Even sweeter was tasting food and not wanting to hurl after nine months of the voms (that’s another story).
  • A homemade meal. We arrived home to a freezer full of lasagne, chilli con carne and frozen garlic bread. We more than happily ate the same thing on rotation for two weeks. Even a food subscription such as Hello Fresh or Marley Spoon can be a great way to help with easing the dinner pressures.
  • A stocked fridge or a cleaner. Filling up a fridge takes a huge weight off in those first few days. Or organise for a cleaner to come as a once-off before the new family arrives home, or regularly for a couple of weeks.

If the new baby has a sibling, a present for the big brother or sister (depending on their age) can make them feel more involved – aim for a book or toy or activity.

What to avoid:

  • Flowers in hospital. ONE bunch is lovely, and really appreciated, but when it turns into more than a couple and you have no way of keeping them alive or space to put them, it’s a bit stressful. Plus you have to transport them home, in your car, with a newborn, in what is most likely the most stressful car trip of your life. Then you have to live with dead flowers and pollen all over the floor for six weeks because you are too tired to throw them out.
  • Large toys. Again, transporting them home can be a pain and they aren’t always practical in the newborn days. Save these gifts for first birthdays.

Let us know what your favourite (or not so favourite!) gifts have been!

Meet our newest Little Jones stockist, Little Resident!

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Our Little Jones leather baby shoe range is now available in Little Resident!

We are so excited to announce that a range of our Little Jones leather baby shoes are now available online at Little Resident. This gorgeous new kid’s homewares store has a curated range of scandi inspired products from brands such as Bloomingville, Suzi Ultman (we are currently coveting their Mrs Panda lunchbox!), LumiCo lighting, Aless Baylis, Glomobile and Liewood. From tableware to lunchboxes, lighting, playmats, artwork, mobiles, cushions, bags, storage and shelving, each piece has been carefully selected and sourced, with your child’s imagination and development in mind.

Based in Sydney, they’ve just launched their beautiful new online store and are stocking a select range of our soft sole leather shoes. Our entire range is now available for wholesale with retail ready packaging and full marketing support including high resolution images, plus we offer a customised design and colour service if you have something particular in mind. Contact hello@littlejones.com.au for more information on our wholesale program.

We are so excited to be a part of the Little Resident family! Visit www.littleresident.com.au to see the full range.

 

 

Instagram giveaway time! WIN your pick of any pair of Little Jones shoes

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Image of 8 pairs of Little Jones leather baby shoes, with information on how to win free baby shoes.WIN FREE SHOES!

Open Feb 5th – Feb 12th 2017.

To say hello to 2017, we have Little Jones’ to give away! Four winners will win their pick of any pair (subject to size availability), plus another four runner ups will win store credit. We’ve got 20 pairs to choose from – so you could be taking home our best selling Charlie leather slides, our soft-sole Freddie lace ups or Salted Caramel elastic High Tops. Open worldwide! To enter:

  • Simply follow @littlejonessydney on Instagram
  • Like the giveaway post (image above)
  • Tag a friend who might also like to enter.
  • For an extra entry, tag extra friends or re-post the giveaway image on your feed.
  • And that’s it.

The winners will be picked randomly and announced via Instagram on Monday 12th February 2017.

The fine print: Four major prize winners will be able to choose any pair of their choice. Regular tracked postage included. Four runner-ups will receive a store credit voucher via Instagram DM.  This giveaway is in no way endorsed, affiliated or associated with Instagram. By entering, you agree that you are 18 years of age or above.

 

Christmas shipping deadlines!

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Image of a wooden Christmas tree, with a gift wrapped pair of Little Jones underneath

11 days til the big fat man arrives! Can’t believe how quickly Christmas has rolled around this year. If you’re stuck for present ideas for the small people in your life, our leather baby shoes are a really cute idea – we have sizes from 0-2 years and we’ve recently introduced our new Charlie Slides in four colours, with flexible rubber soles, ideal for walkers.

Just a quick reminder that our shipping deadlines are looming if you would like your order to arrive in time for Christmas. Unfortunately international orders have now closed, but for Australia:

For regular orders: Please order by Sunday 18th, 9pm.
For express orders: Please order by Tuesday 20th, 9pm.

If you live in a regional or remote area, please add an extra couple of days, or have a look at these delivery times by Australia Post (Enter ‘2031’ in the ‘From’ postcode field). We will endeavour to get all purchases out that day, or at the latest the next day after you order.

To make your Christmas checklist a little easier, we also offer Gift Wrapping and AfterPay!

We hope you have a beautiful Christmas and New Years and thank you so much for your support this year. It means the world!

xxx